Five different-sized coffees available at the touch of a button
Muscat, Oman – 16.10.2022 – Nespresso today launched its versatile Vertuo brewing system in the Sultanate of Oman, which is set to transform the at-home coffee market by meeting consumer demand for large-cup coffee options, as well as classic espressos. Following the success of Nespresso’s Original system, which was first launched in 1986, the pioneers in premium portioned coffee opens its offer to coffee lovers who enjoy larger cups of coffee with the same quality Nespresso is known for.
Utilizing new and innovative Centrifusion™ technology, Vertuo offers high-quality coffee in a variety of cup sizes, with a range of 22 coffee capsules for consumers to enjoy their favorite coffee, any way they like.
Oman is the latest country to benefit from the introduction of Vertuo, following success in numerous countries across North America, Europe, and Asia. Nespresso is meeting clear consumer demand, now say they prefer a large coffee, often starting their day with one that is more than 200ml. With Vertuo, Oman residents will be able to enjoy high-quality large black or white coffees made at home.
Mr. Hamza Al Lawati the Managing Director of HIGHLAND & BHACKER SULEMAN “By introducing Vertuo in Oman, we are expanding at-home coffee options for the coffee lovers in the Sultanate, and meeting the needs of consumers across the country/region who enjoy high-quality, large cups of coffee, without compromising on the taste or quality Nespresso is known for. With Vertuo, Nespresso has combined exceptional flavour and sustainable quality, with innovation and versatility, delivering what we believe is the full Nespresso experience.”
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NEW TECHNOLOGY FOR SHORT AND LONG COFFEES
The Vertuo system enhances the way coffee is made by introducing the Centrifusion™ technology, which combines centrifugal force with water infusion, and a new range of capsule sizes that allow for different coffee styles to be prepared, from a 40ml Espresso to a 535ml Carafe Pour-Over Style.
At the touch of a button, the intelligent system uses barcode technology to recognise the coffee variety being brewed and automatically adjusts the extraction parameters – such as infusion time, water temperature and flow rate, rotational speed and cup length – to the precise levels selected by coffee experts for each blend.
The infusion phase allows the water to saturate the roasted and ground coffee. The capsule then spins up to 4,000 rotations per minute, optimizing the flow of water to extract the flavours and create a dark full-bodied coffee, finished with a silky and generous crema.
Nespresso currently has 1 design of the Vertuo system available in Oman starting off with Nespresso Vertuo Next, suiting a range of budgets. All the machines have a simple one-touch button and feature the Centrifusion™ technology.