Muscat, Oman, 9 September 2025: Oman Air, the national airline of the Sultanate of Oman and Official Carrier of COMEX 2025, is showcasing its role as a modern, digital-first airline through a series of activations and thought leadership engagements at the flagship technology exhibition.
As part of the conference programme, Oman Air’s Commercial and Digital teams shared insights on the transformative impact of digitalisation in the airline industry, as well as the airline’s own digital journey that has introduced significant enhancements in guest experience, ancillary services, and smarter retailing.
“Our ongoing digital transformation reflects our broader strategy to solidify Oman Air’s position as a leading and innovative carrier, while making travel simpler, smarter, and more rewarding,” said Mike Rutter, Oman Air’s Chief Commercial Officer. “We’re proud to be part of COMEX, to showcase how the future of aviation is taking shape, how we’re driving innovation to enhance the travel experience, and how we’re supporting the continued development of Oman’s digital ecosystem.”
Oman Air’s recent digital initiatives include the launch of its new online booking platform, Oman Air Holidays, the revamp of its website and mobile app, and the introduction of flexible fare bundles, tailored to guests’ needs. As part of its strategy to strengthen engagement on its channels, the airline has increased direct sales to over 70%, up from less than 25% prior to its transformation and reducing reliance on third-party channels. Part of its ongoing journey, the airline is revitalising its loyalty programme, Sindbad, expanding its range of ancillary products, and harnessing AI to enhance both customer service and the booking process; just a few examples of the exciting initiatives currently underway.
Visitors to COMEX 2025, taking place at the Oman Conference and Exhibition Centre until 11 September, can find out more about Oman Air’s innovative digital solutions at its dedicated booth.
