Over 600 traders gather at Shangri-La for Milano’s annual dealers’ event as the brand strengthens presence amid real estate boom
Muscat, Oman – September 20, 2025:
The surge in Oman’s real estate activity has fuelled strong demand for sanitaryware and home improvement solutions, a sector forecasted to grow at around 5.3% CAGR in Oman over the coming years. Against this backdrop, Milano, the leading brand in bath & home solutions under the Danube Group, has reinforced its commitment to Oman with a record-breaking gathering of more than 600 traders at its Milano Traders Event held at Shangri-La on September 19.
Real Estate Boom Fuels Demand for Milano
With property developments and luxury housing projects multiplying across the Sultanate, Milano has seen robust growth in sales of its bath, sanitaryware, and water heater ranges. Known for Italian-inspired designs and durability, the brand is playing a pivotal role in shaping Oman’s modern homes and commercial spaces.
Anis Sajan, Vice Chairman of Danube Group, said, “Oman has truly given wings to Milano and made it what it is today. The traders of Oman have been the reason behind our growth, and Milano Traders Events give us the opportunity to recognise their efforts while sharing our vision for the future. The government recently granting me a 10-year visa is a testament to the deep connection I share with this country. Oman has become my second home after the UAE and India, and I am committed to taking my dreams even bigger here. The real estate boom is not just reshaping the nation, it is inspiring us to grow alongside it, bringing world-class solutions to Omani homes and developments.”
Sajan added, “The dealers’ network was a huge hit as customers from all over Oman had come—be it Salalah, Nizwa, or Suhoor—which is a testimony that the brand is well accepted everywhere in Oman and our dealers want to be associated with it. With experience, I have learnt that business is not just about selling but about staying connected to our partners closely.”
Celebrating Dealers and Launching New Products
The Milano Traders Event at Shangri-La was the largest of its kind in Oman, uniting dealers from across the Sultanate for an evening of recognition, new product launches, and networking. The highlight of the event was the unveiling of Milano’s new water heater collection, tailored specifically for the upcoming winter season—part of the brand’s strategy to support dealers with high-demand seasonal products.
In addition, Milano announced its latest dealer incentive program, revealing Japan as the next destination for its fully paid international trip. This continues Milano’s tradition of rewarding top performers, following earlier trips to Switzerland, Italy, Georgia, and Sri Lanka.
Sahil Sajan, Director of Milano, added, “Our brand is built on trust, and my vision is to take Milano to the next level as a truly global name in bath and home solutions. Oman is a vital part of that journey. Events like this give us the chance to connect directly with our dealer network, introduce new innovations, and empower them to capture the immense opportunities created by Oman’s booming property market.”
Future Goals
With growing demand comes the challenge of imitation products entering the market. Genuine Milano products come with warranties, after-sales service, and the assurance of internationally benchmarked standards. By combining innovation, quality, and a strong dealer ecosystem, Milano aims to consolidate its leadership position in Oman’s fast-expanding sanitaryware and home solutions market.