Muscat: Gulf Great Sands LLC (GGS) has officially announced the grand launch of the BAIC brand in Oman, which will provide Omani customers a range of offroad SUVs. The launch was celebrated with the inauguration of a flagship, state-of-the-art showrooms in Al Qurum and Sohar, designed to offer customers an Adventure for everyone. This strategic partnership introduces a dynamic range of SUVs and sedans to the Omani market, blending cutting-edge technology, robust performance, and modern luxury.
A new era of automotive excellence
Commenting on the launch, a spokesperson for BAIC International stated, “We are thrilled to continue partnering with Gulf Great Sands to bring BAIC’s brand vision of innovation and quality to Oman. GGS is a perfect partner for BAIC as our customers will get aftersales service across 12 service centres in Oman through experienced and trained manpower. We are confident that the Omani market will appreciate the blend of heritage, technology, and rugged capability that defines our brand.”

A spokesperson for Gulf Great Sands LLC (GGS) added, “The launch of BAIC brand in Oman represents our commitment to offering our customers world-class vehicles that deliver exceptional value and performance. BAIC range includes SUVs based on varied customer needs: An SUV for a family weekend getaway, or an affordable and rugged Offroad SUV, as well as an offroad SUV for those desiring more adventure with the latest in connected technology and intelligent driving. We invite all automotive enthusiasts to visit us and experience the future of driving.”
The new generation lineup: Power, luxury, and adventure
The launch features four distinct models, catering to off-road enthusiasts, families, and city commuters alike.

BJ40 Pro: The flagship of adventure
As the top-tier model in the lineup, the BJ40 Pro is engineered to satisfy the ultimate desire for adventure, seamlessly transitioning from city streets to rugged terrain. Under the bonnet, it houses a powerful 2.0L Turbo engine that delivers 231 net hp and 386 Nm of torque, paired with an 8-speed automatic transmission and a sophisticated 4WD system.
This capability is complemented by a refined interior featuring a 12.8-inch central display and a 12.8-inch passenger zone entertainment screen, a panoramic sunroof, and a suite of intelligent safety features such as adaptive cruise control and lane centering, ensuring that elegance meets expedition on every journey.
BJ40 Honor: Off-roading made accessible
Designed to make off-road adventures more affordable, the BJ40 Honor proves that rugged capability can be both high-performing and attainable. It is powered by a robust 2.0L Turbo engine producing 215 net hp and 380 Nm of torque, providing reliable power for any expedition. The vehicle is equipped for the outdoors with a detachable roof, whilst maintaining comfort inside with leather seats and a 10-inch infotainment display. This model effectively opens the doors to unlimited exploration for enthusiasts who demand value without compromise.
BJ30 Hybrid: Family freedom unleashed
The BJ30 Hybrid offers fun and freedom for long family drives, designed to take passengers further, whether on the highway or off the beaten path. It is a hybrid powerhouse featuring a 1.5L Turbo engine that delivers 151 hp on its own, but when combined with the electric system, reaches an impressive maximum power of 403 hp and a massive 685 Nm of Maximum Torque. To enhance the family journey, it features a spacious interior with synthetic leather decor, a 14.6-inch centre screen, and a 360-degree panoramic view, ensuring safety and entertainment for all occupants.

U5 Plus: The stylish city companion
Rounding out the lineup is the U5 Plus, a family sedan that serves as a cheerful companion for daily life. It offers a comfortable and stylish ride for the urban commuter, powered by a 1.5L engine delivering 103 net hp and 142 Nm of torque. The smooth CVT gearbox ensures optimal fuel economy, while the interior is modernized with a 7-inch LCD instrument panel, a 12.3-inch centre control screen, and a multifunction leather steering wheel, making every city drive a pleasure.
Expanding network
Gulf Great Sands LLC has been the exclusive importer of BAIC vehicles in Oman since 2016.
To support these new retail locations and ensure superior customer service across the region, GGS has established fully equipped service stations in Azaiba and Sohar. These facilities are staffed by certified technicians dedicated to maintaining the highest standards of vehicle care.
For more information, customers can visit the new BAIC showrooms or contact Gulf Great Sands LLC directly. Visit www.baicoman.com or Call Tollfree 80050800.
