CITIZEN, a renowned leader in the watch industry, is proud to announce the launch of eight new models from its environmentally-conscious CITIZEN L brand. These timepieces celebrate the beauty of our planet while embracing sustainability and eco-friendly practices. Inspired by the delicate May bells, flowers symbolizing happiness and the arrival of spring, the new watches from CITIZEN L are a harmonious blend of elegance and environmental responsibility.
The new CITIZEN L models showcase a stunning combination of design elements that reflect the delicate beauty of May bells. The gently curving lines of the case, accompanied by a lustrous mother-of-pearl dial, evoke the charm of these exquisite flowers. A sparkling diamond at the 8 o’clock position resembles a glistening raindrop on one of the plant’s bell-shaped blooms, further accentuating the timepieces’ elegance. Additionally, the EM1060-87N, EM1063-89D, and EM1062-57D models boast four diamonds at the 3 o’clock position, adding a touch of glamour and sophistication reminiscent of fine jewelry.
“We are thrilled to introduce these new CITIZEN L models, which encapsulate the joy and happiness associated with the blooming of May bells,” said Mr. Sanjeev Awasthi, Chief Executive Officer of Al Seeb Technical Establishment (SARCO) LLC. “Each timepiece in this collection is a testament to our commitment to sustainable practices and our passion for creating watches that reflect the beauty of our planet.”
CITIZEN L’s dedication to sustainability goes beyond design inspiration. All models are equipped with the innovative light-powered Eco-Drive technology, harnessing sunlight and artificial light to generate energy and power the watches. This revolutionary feature eliminates the need for regular battery changes, reducing the environmental impact caused by discarded batteries.
“We are proud to be part of CITIZEN’s initiative in producing watches that are not only visually captivating but also environmentally responsible,” stated Mr. Mohamed Meeran Faisal, Senior Manager – Sales and Marketing of Citizen Watches Gulf Co. “By incorporating sustainable materials like apple leather and recycled polycarbonate, these timepieces align with our vision of a greener and brighter future.”
The commitment to environmental conservation extends to the materials used in the watches. Straps crafted from sustainable materials, such as environmentally-friendly apple leather and ECOPET, make a notable contribution to reducing the environmental footprint. The base of the dial is also made from 100% recycled polycarbonate, further enhancing the eco-friendliness of these timepieces.
CITIZEN L has been a pioneer in creating sustainable watches with elegant designs since 2016. With the launch of these new models, the brand reiterates its dedication to caring for both people and the planet, encouraging wearers to celebrate the beauty of nature every time they glance at their wrist.
The new CITIZEN L models are set to be available in stores nationwide starting 25 July, 2023. Embrace elegance and sustainability with these exquisite timepieces that capture the essence of happiness and the beauty of May bells.
About CITIZEN:
CITIZEN is a globally acclaimed watchmaker, recognized for its unwavering commitment to innovation, craftsmanship, and sustainability. With a rich history spanning decades, CITIZEN continues to lead the industry with groundbreaking technologies and timeless designs.
*1 Eco-Drive is a registered trademark of Citizen Watch Co., Ltd.
*2 Apple leather is a trademark of its respective manufacturer.
*3 ECOPET is a registered trademark of its respective manufacturer.
