- In 2022, eating healthy became a priority across the region with over 10 million salads ordered, and bananas chosen as the most popular fruit three years in a row.
- Customers have continued to be generous to those in need, donating over $3.3 million this year across 33 different virtual charities in the region.
- talabat continued to prioritize rider safety in 2022, introducing Road Safety Week and a number of summer initiatives for riders in the MENA region.
This year, talabat announced its biggest partnership to date by announcing Cristiano Ronaldo, five-time Ballon D’or winner and one of the most recognizable sporting icons on the planet, as its official Brand Ambassador during the biggest year of football in the MENA region’s history. Having Ronaldo, the highest all-time international goal scorer who played (and scored) for the fifth time in the world’s largest football competition, marked 2022 as an exciting year for the tech leader. As the year draws to an end, talabat, the region’s leading local tech platform recaps 2022, highlighting multiple customer ordering trends, donations and rider initiatives across the region.
Taking a look back at what people ordered in Oman
In 2022, eating healthier has been a priority for people across the Sultanate. In Bawshar specifically, numbers show that salads were ordered over 170,000 times on the talabat app. However, people also still ordered and enjoyed a crispy burger and a soft drink later in the evening hours.
Meanwhile, breakfast is a necessity for customers in Oman, with one ordering OMR 20,500 worth of breakfast food! Top go-to selections for breakfast were a warm karak tea and a paratha sandwich.
When it comes to talabat Mart, the company’s Q-commerce grocery offering, customers’ top three favorite items to order were chocolate, chips, and yogurt this year. Top three categories on talabat Mart were ‘Milk and Yoghurts’, ‘Beverages’ and ‘Sweet Snacks’. However, eating healthy also prevailed with bananas continuing to conquer all in 2022 as the most popular fruit, with over 54,000 orders delivered in Oman. Additionally, cucumbers proved to be the most-liked vegetable with over 35,000 orders.
When it comes to non-food orders of 2022, customers showcased their affection to loved ones with flower orders, with the most popular being over 1,500 single rose orders. Self-care was also a priority as customers ordered detox soap bars to wipe environment pollutants away.
Utilizing #Tech4Good to support communities
Throughout 2022, talabat continued to grow within the #Tech4Good space, facilitating over $3.3 million in customer donations to 33 virtual charities across six markets. Additionally, talabat was the biggest contributor to its parent company Delivery Hero’s 10 million meals milestone – with over 4.6 million meals donated by talabat alone. talabat’s achievement is part of Delivery Hero’s global food donation program to fight world hunger, including a flagship partnership with the World Food Program’s ShareTheMeal initiative.
Customers in Oman were incredibly generous in giving back to their community, with one customer donating over 450 times in 2022, and the most generous day of the year being July 8th, the first day of Eid Al Adha, where talabat facilitated over OMR 15,000 in donations from customers in a single day!
As part of its commitment to bringing a positive impact, talabat launched multiple initiatives to support communities in need, fight hunger and take action against climate change. In 2022, the company contributed to Delivery Hero’s carbon footprint report for the first time – which we believe is a first in our industry in the region, and we participated in COP27, the global conference uniting countries, NGOs and private companies towards collaboratively driving the climate change agenda. At the conference, talabat highlighted its climate action strategy and commitment towards sustainability.
The true heroes of 2022
talabat continuously prioritizes the safety of riders who use the platform, and as part of this commitment multiple initiatives were launched across the region. One of those was ‘Road Safety Week’, a regional quarterly initiative, during which several on-ground interactive sessions were hosted with dedicated talabat patrollers and fleet captains, and in collaboration with local traffic authorities, universities, medical institutions and government entities.
talabat also took several further steps towards the safety and well-being of riders during the warmer months. Through the company’s summer initiatives, riders were equipped with cooling summer gear, and 48 rider buses and 31 shaded waiting areas were launched across the region, offering riders an air-conditioned and shaded space to spend their breaks in – which saw over 200,000 visits recorded in the summer. In addition, talabat’s restaurant partners supported the initiative and launched nearly 4,000 indoor waiting areas for riders picking up orders. Lastly, customers made the best use of talabat’s in-app rider tipping feature this year, with one generous customer tipping one rider more than $290 for their dedicated work!
These include some of talabat’s most notable initiatives throughout the year, as the company continuously aims to play an integral role in bringing a positive impact to the communities it is part of, and bring customers innovative tech for their everyday life.
Consumers can order their favorite meals and items by downloading talabat from the iOS App Store, Google Play Store or Huawei App Gallery.