The new campaign brings together tropical coffee recipes and positive mantras
for an uplifting summer experience
Muscat (Oman). July 4. Nespresso’s summer 2022 collection has arrived, making waves with a tropical Brazilian-inspired range and fronted by Alessandra Ambrosio as the campaign’s muse. Inspired by the delicious flavours of the tropics, lime and mint take centre stage resulting in the refreshing new Barista Creations Liminha over Ice and Exotic Liminha over Ice flavoured coffees. The sunlight lemon yellow and tropical leaf print that adorns Nespresso’s latest summer designs also pays homage to Brazil’s vibrant landscape, ready to unite coffee lovers globally through positivity and good vibes this season.
In addition to embodying positivity and good vibes, the campaign encourages coffee lovers to make time for wellness practices, for a more mindful summer outlook. Summer is the ideal moment to implement new routines, and whether that be a regular morning espresso alongside yoga practice, or an iced coffee whilst reflecting and journaling, coffee is the grounding element that helps to sustain these rituals. To channel this mindful energy, Nespresso will put forward positive mantras throughout the summer season, with two of them – ‘Brew, Breathe, Bloom’ and ‘Inhale, Exhale, Enjoy’ to be featured on limited edition coffee mugs.
Commenting on her involvement with the Nespresso summer campaign, Alessandra Ambrosio said: “Summer is my favourite time of the year and as a Brazilian I’m so proud to be the face of a campaign which is inspired by my home country. I love the concept of coffee marking important moments of reflection throughout the day. I’m so excited to be a part of such an uplifting campaign and to work with Nespresso to bring to life these delicious recipes, summery accessories, and quality coffee – and the Liminha over Ice really is Brazilian summer in a cup!”
Refreshing summer drinks celebrating Brazil’s vibrant flavours
This year’s refreshing additions to the Nespresso Barista Creations for Ice range are tropical lime and mint sensations that’ll keep the heat at bay. The Liminha over Ice and Exotic Liminha over Ice are inspired by zesty Brazilian flavours and are accompanied by brand new innovative recipes for an indulgent iced coffee moment to enjoy in the height of summer. The new coffees are available alongside the seasonal Barista Creations for Ice black coffees and the popular Barista Creations for Ice Coconut Flavour and Tropical Coconut Flavour who are making a comeback.
Nespresso’s thirst-quenching summer coffee recipes can be found at www.nespresso.com/recipes