As part of its strategy to solidify its SUV leadership in Oman, Suhail Bahwan Automobiles (SBA) launched the all-new 2023 Nissan X-TRAIL in Muscat recently. Developed as a premium urban crossover, the all-new 2023 Nissan X-TRAIL furthers the brand’s commitment to introduce innovative mobility solutions, and offers customers class-leading versatility, elevated exterior and interior designs, advanced safety, and improved levels of capability.
Reflecting the Nissan SUV’s role to Defy Ordinary, the key themes echoed across the event were eXpand, eXpress, eXplore, and eXhale, pushing guests to eXist beyond the everyday. A segment-leader on several fronts, the all-new model features the latest Nissan Intelligent Mobility technologies, including ProPILOT Assist for the very first time on the X-TRAIL line-up, and offers heightened connectivity with up to a collective 35.4-inches of cabin screens.
For over twenty years, the X-TRAIL has been an integral part of Nissan SUV line-up in the region and has continually catered to the needs of families and adventure enthusiasts across Oman. Brought about by a deep understanding of its customers, the all-new 2023 Nissan X-TRAIL, which is one of the most technologically advanced SUVs to date, addresses customer desires in the rapidly growing mid-size SUV segment and is in line with the global Nissan NEXT transformation plan.
A senior official of SBA said: “Oman launch of the all-New 2023 Nissan X-TRAIL marks a major milestone for us at SBA, as we solidify our commitment to the region and continue to deliver innovation that excites.”
The latest addition to Nissan’s impressive SUV lineup, the all-new 2023 Nissan X-TRAIL features a striking exterior design, with distinctive Nissan elements including a signature V-motion grille and floating roof design. Accentuating the X-TRAIL’s appeal to families are its bigger-opening rear door apertures, that open up to 85 degrees for easier rear access and egress. The interior receive a premium upgrade, underlined by Nappa leather-accented seating with 3D diamond quilting available on the top-of-the-range SL grade.
The 2023 Nissan X-TRAIL is powered by an all-new 2.5-litre four-cylinder petrol engine that, compared to its predecessor, raises power output by 12hp to 181hp, and boosts torque by 11Nm to 244Nm, for more effortless acceleration and confident overtaking. Power is pushed through an advanced Continuously Variable Transmission (CVT) with paddle-shift controls on the steering wheel for manual over-ride of the new shift-by-wire transmission interface.
Making its debut in the All-New 2023 Nissan X-TRAIL is an Intelligent 4×4 system with direct coupling that reacts faster than ever before, allowing for the seamless transfer of power between axles for ultimate stability and traction. A twist-dial Drive Mode Selector provides five driving modes to choose from: Off-Road, Snow, Auto, Eco and Sports, with the added benefit of Hill Descent Control for carefully modulated downhill off-road driving.
Nissan Intelligent Mobility suite of active safety features is provided with greater capability, making it the safest X-TRAIL ever, with Nissan Safety Shield 360 that includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist. Supporting this is the first-ever introduction of Nissan’s semi-autonomous ProPILOT Assist on X-TRAIL, which can accelerate, brake, and cruise at a set speed within a single lane.
Offering customers the choice to select the grade that best suits their lifestyle, the all-new model is available in three grades, with 4WD options. This is in addition to 14 different color combinations including five dual-tone options and 5-seater or 7-seater configurations.
The all-new Nissan X-TRAIL 2023, which is the fourth SUV model to sport the brand’s latest design language and insignia, following the Patrol, Pathfinder, and KICKS, is available for booking at SBA.
Awards for Nissan
Nissan has been conferred with Oman’s Most Trusted Brand 2021 in the crossover category at a ceremony at held at Al Bustan Palace, a Ritz-Carlton Hotel. Continuously winning the trust of Oman residents, Nissan is now among the top brands to be conferred with ‘Oman’s Most Trusted Brand’ honour for five times in a row in the automobile category. Nissan, considered a premium and trusted name in the market has won the award across categories including SUV, crossover, 4WD and mid-size since 2016. The award is instituted by Apex Press and Publishing.
SBA commitment
SBA is largely committed to supporting Nissan’s growth in the Sultanate through major emphasis on customer satisfaction and by providing world-class after-sales services in Oman. With a national network of 14 showrooms, 17 service centres and 24 spare parts outlets, SBA has further built upon its legacy of excellent customer service and providing value for money to each of its customers.