In Oman—and much of the Middle East—the car you drive speaks volumes about who you are. A rugged four-wheeler can mark you as a bold adventurer, unafraid to traverse deserts and scale challenging mountain slopes, while a sleek sports car suggests refined taste and an appreciation for the finer things. Whether we admit it or not, a glance at a car—and perhaps an even briefer look at its driver—shapes our perceptions. Although social media today may emphasize values beyond materialism, the ‘car you drive’ still reflects personal preferences. And now, there’s a new dimension driving these impressions: how eco-conscious are you?
As Oman makes significant strides toward its sustainability goals, prioritizing green mobility and aiming to reduce carbon emissions by 2050, consumer preferences have noticeably shifted toward environmentally friendly vehicles, driven by growing awareness of sustainability. There are, of course, the financial benefits too — tax breaks, reduced registration fees, and lower running costs associated with electric vehicles (EVs). To illustrate the growth of EVs in Oman, the number of electric vehicles jumped from 550 in 2023 to around 1,500 in 2024. While the absolute numbers might seem modest, this represents a substantial increase, reflecting a growing interest in sustainable driving options.
In short, EVs are becoming the next big trend.
At this pivotal moment, a bold newcomer from Southeast Asia is entering the scene, poised to make a statement with its all-electric lineup. Now, for the eyebrow-raising bit! This is a Vietnamese car manufacturer—the only one of its kind. The name is VinFast—a brand ready to carve out a unique space in the global automotive arena.
So, what gave VinFast the confidence to take such a bold leap? The answer lies in the strong support and backing it enjoys from Vingroup, one of Vietnam’s largest and most influential conglomerates.
About Vingroup
Vingroup, a transformative force in Vietnam’s business landscape, began as Technocom Group in Ukraine in 1993, founded by Mr. Phạm Nhật Vượng. Initially focused on food production, the company quickly diversified. Returning to Vietnam in the early 2000s, it expanded into pivotal sectors such as real estate and tourism through brands like Vinpearl, Vincom, and Vinhomes. Today, Vingroup stands as Vietnam’s largest multi-industry conglomerate, with a leading presence in technology, healthcare, education, and various industries.
Vingroup’s success is anchored in strategic investments across high-tech and consumer-focused sectors. By consistently investing in research and development, the group has positioned itself at the forefront of Vietnamese markets while achieving resilience amid global economic shifts.
This foundation of innovation and cross-sector expertise paved the way for VinFast, Vingroup’s ambitious venture into automotive technology and EVs.
VinFast: Setting a New Benchmark in the Global Automotive Industry
VinFast emerged from Vingroup’s strategic move into the electric vehicle market, targeting the vast potential for emissions reduction and global green mobility. With sustainability and advanced technology at its core, VinFast has quickly become a household name in Vietnam and is now poised for international success. In September 2024, it became the best-selling car brand in Vietnam, delivering over 9,300 vehicles—nearly one and a half times more than its closest competitor—demonstrating its rapid ascent and ability to meet diverse consumer needs with its lineup of EVs, from compact cars to luxury SUVs.
Driven by a vision to deliver high-quality, eco-friendly vehicles at competitive prices, VinFast’s success rests on three core values: premium quality cars, inclusive pricing, and exceptional after-sales service. Its partnerships with leading technology firms like Bosch and Siemens ensure vehicles meet the highest standards of safety, quality, and advanced features, embodying Vingroup’s commitment to innovation and sustainable mobility on the global stage.
The Appeal of the VinFast VF 8 in the Omani Market
The VF 8 is the first model being launched in the Middle East market. As a spacious and rugged D-SUV, the VF 8 is designed to meet the preferences of consumers who value power, comfort, and advanced features. Entering a market dominated by established global players and increasingly popular Chinese brands, VinFast’s arrival in Oman is both timely and strategic.
As Oman and other Gulf nations prioritize green technology and renewable energy, the VF 8 offers an eco-conscious alternative that combines performance and luxury without compromise. Designed with diverse parameters in mind, the VF 8 is equipped with cutting-edge technology, including adaptive safety features, state-of-the-art infotainment, and powerful electric motors. With an extended driving range and faster charging times, it also offers the convenience and confidence that users seek when transitioning to electric vehicles.
Yet, choosing a new car brand, especially from a country with a relatively young automotive industry, can raise questions for consumers. VinFast, however, brings with it the legacy and trustworthiness of Vingroup, which has consistently delivered high-quality products across various industries for decades. For customers in Oman, VinFast’s VF 8 offers a unique opportunity to invest in a vehicle that embodies the latest in automotive technology while contributing to the global push for environmental responsibility.
To further ensure a smooth experience for customers in Oman, VinFast has chosen Bahwan Automobiles & Trading (BAT) as its local distributor, a partnership that reflects Vingroup’s commitment to quality and reliability. With BAT’s established reputation in Oman’s automotive market, customers can expect exceptional service and a dedicated after-sales experience that aligns with Vingroup’s high standards. This partnership not only brings the VF 8 to Omani roads but also provides consumers with the confidence and convenience of a trusted, locally rooted support network.
Charging Stations
On March 18, 2024, Mr. Pham Nhat Vuong, Chairman of Vingroup, announced the launch of V-GREEN Global Charging Station Development Company, with a mission to expand EV charging networks in VinFast’s key markets worldwide. This initiative is a testament to VinFast’s commitment to building a robust support ecosystem through partnerships with local infrastructure providers, ensuring a seamless ownership experience for customers.
With a forward-focused agenda, VinFast is dedicated to long-term engagement in Oman, reflecting its confidence in the VF 8 and its suitability for the market. Together with BAT, VinFast supports Oman’s vision for green mobility, aligning with the nation’s environmental goals and contributing to the country’s journey toward a more sustainable future.