Muscat: Volkswagen Oman, represented by Premium Motors, hosted an exclusive evening unveiling the brand’s latest line-up and celebrating automobile legends reborn with innovation, comfort, and character. Held under the patronage of His Excellency Abdul Salam bin Mohammed Al Murshidi, Chairman of the Oman Investment Authority, the occasion marked a significant milestone for Volkswagen’s presence in the Sultanate. The event introduced Volkswagen’s newest models, including the newly reimagined Passat and Jetta, alongside classic favourites such as the Caddy and ID. Buzz, offering guests a unique journey through the brand’s heritage and its forward-looking vision.
Hosted at the Volkswagen Showroom in Ghala Heights, the evening brought together distinguished guests, media representatives, and Volkswagen enthusiasts for a curated experience that blended live entertainment, interactive showcases, and immersive brand storytelling. The atmosphere reflected Volkswagen’s evolving identity, one that honours its heritage while embracing modern innovation and design.
Christian Nehme, General Manager of Premium Motors Oman, remarked, “This exclusive event marks a proud moment for Volkswagen in Oman. It is a celebration of our heritage, our innovation, and the values that define the brand. We were honoured to host this evening under the patronage of His Excellency Abdul Salam bin Mohammed Al Murshidi as we continue to strengthen our connection with customers and further advance the Volkswagen experience in the Sultanate.”
A new chapter for Volkswagen sedans
As part of the evening’s showcase, guests were invited to discover Volkswagen’s latest sedan innovations, presented with a renewed sense of purpose and identity. The newly reimagined Passat and Jetta were introduced as symbols of Volkswagen’s ongoing evolution, vehicles shaped by intelligent engineering, contemporary design, and an unwavering commitment to comfort and practicality. Thoughtfully refined for the needs of today’s drivers, each model reflects the brand’s philosophy of merging everyday usability with a premium driving experience.
The Passat, long regarded as a benchmark for executive motoring, returns with a more assertive silhouette, elevated craftsmanship, and enhanced driver-assistance technologies. Its interior, defined by clarity and comfort, underscores Volkswagen’s meticulous attention to detail and its pursuit of refined mobility.
The Jetta, equally celebrated for its style and versatility, offers refreshed proportions, intuitive digital features, and a dynamic character that appeals to drivers seeking both sophistication and efficiency. Together, these models embody Volkswagen’s enduring dedication to vehicles that are timeless in spirit yet distinctly modern in execution.
Celebrating heritage while looking ahead
Complementing the unveiling of the new line-up, Volkswagen Oman presented a curated display of classic icons such as the Caddy and ID. Buzz. These models served as a meaningful reminder of the brand’s legacy, one built on functionality, innovation, and emotional connection. Their presence bridged the past and the present, illustrating how Volkswagen continues to evolve while remaining true to the qualities that have shaped its identity for generations.
The evening experience extended beyond the vehicles themselves. Guests enjoyed a programme of live music, interactive brand activations, and immersive showcases designed to deepen their connection with the Volkswagen world. Every element of the event was crafted to reflect the brand’s balance of heritage and progress, creating a setting that honoured tradition while celebrating the future of mobility.